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Type in Toronto Subway

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The Toronto subway has a typographic heritage all its own, starting with a unique font. But, with renovation after renovation and after a series of new station additions, signage and wayfinding in the system are a total mess. The latest “standard” in Toronto subway signage uses fake Helvetica and is a clone of Massimo Vignelli’s work from 40 years ago.

Extensive document focusing on the Toronto Subway, with great insights and case studies, by Joe Clark.
Presented at the ATypI 2007 conference, Brighton, U.K., September 2007.

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