Petter Eldin, a filmmaker living in China, recently made a series of films including Neville Brody and Niels Shoe Meulman’s work for Beijing Design Week.
In October 2011, Converse proposed an unconventional approach to support China’s first-ever Design Week launching in Beijing. Converse created “OFF CANVAS“, a street-level exhibition of typography featuring six international and local artists notorious for their artistry of words. Culling from the diverse worlds of graphic design, art, and graffiti, the installations revealed communities and canvases where China’s emerging scenes in indie music, art, fashion and skate are based.
Alongside his studio work Neville Brody is a passionate voice in the design community, an educator and a spokesman for counter culture in the creative industries.
Shoe selected the rooftop medium of Dashilar as a modern replication and nod to Chinese sidewalk calligraphy. The work is an interpretation of personal identity – his writing name – which he has honed internationally over two decades from the street to gallery. In his work, Meulman mimics the Chinese tradition of water as ink and sidewalk as paper, yet in the craft and tools of his distinctive trade.