Guimarães Jazz 2012 by Atelier Martino&Jana


Lovely use of typography in Martino&Jana latest work for Guimarães Jazz 2012:

These past four years, we approached the jazz theme through humanized illustrations of musicians. It seemed important to seduce the audience through short stories or adventures of human characters.

We wanted something different for the 2012 edition of Guimarães Jazz. Music is visually abstract and, in our perspective, Jazz is the most visual of the music genres. Having this will and rationalization in mind, we developed a graphic solution based on geometrical abstraction of musical instruments, where circles become drums or saxophones, and stripes in piano keys…

We also tried to get the vintage look of the golden years of Jazz, with the intention of maintaining the warmth and personality that the years lend the communication.