All posts filed under: Identity


Cityroom (The New York Times), has invited 8 designers to critique the new NYC Taxi Logo: Perhaps not since 1970, when all medallion cabs were required by law to be painted yellow (to distinguish them from gypsy cabs), has the face of the New York City taxi changed so noticeably. City Room asked a number […]

Body Type: Intimate Messages Etched in Flesh

The first book devoted entirely to typographic tattoos. It has been called INSPIRING, SHOCKING, AND VOYEURISTIC… BODY TYPE explores the ideas and emotions behind this indelible commitment. From Shakespeare to Radiohead, from Dante to James Joyce, from celebrations of love to homage and memorial, the wide breadth of messages captured provides insight into the human […]

Brand New

The typography was originally based on Franklin Gothic, over 100 years old and still looking as fresh as a daisy. Strong, solid, clear, no messin’. Then it was a matter of getting it flowing together smoothly, focusing on the shapes of each character and almost morphing them into each other so that it wasn’t just […]