Casino Typography

Casino Typography

Fonts for a casino marquee

Typography is more than an art—it’s actually a science. In fact, research on the subject has revealed that choices in font style, letter spacing, font size, font color, and line spacing sparks various reactions from readers. According to Voltage New Media which published the study, typeface affects readability, comprehension, and reader’s mood; a business establishment must therefore convey the right message when it comes to logos, ads, product labels, letterheads, or any virtualization by the company. This principle did not escape casino owners, as evidenced by the powerful and bold marquees in Las Vegas and Atlantic City. One tries to be flashier than the others, while some stand out in their simplicity and classic elegance. Typography styles in casinos, like other businesses in different industries, target a specific market, and creativity plays a crucial role in drawing people in.

Places like Sin City are more than just a gaming haven; they’re also a place design enthusiasts can get lost in. Admittedly, patrons choose a particular casino not only for the offered table games or slot machines, as these will most probably be the same all throughout the block—for this reason, casinos strive to up the ante by being uniquely designed and virtually engaging. Since the marquee is the first one seen by potential clients, it should grab the most attention. Let’s take for instance the famous Atlantic City casino, the Trump Taj Mahal. Aside from its recent partnership with online gaming platform, another move worthy of acclaim is its design, specifically the typography. It veered away from the traditional ostentatious casino signs by incorporating an Indian vibe, with the “Trump” insignia as a banner. This complements the total structure of the casino resort, while at the same time maintaining a formidable look by itself.

Since it has become known as an effective design, many want to add casino typography to their websites. Photoshop Tutorials & Resources gave a step-by-step procedure on how to achieve casino style typography, as follows:

Step 1:
Select black background, then type text using “Impact” font.

Step 2:
Layer style: tick drop shadow (opacity 100%, angle 95 degrees).

Step 3:
Tick inner shadow box, with opacity at 87% and angle 95 degrees).

Step 4:
Select bevel and emboss option and adjust accordingly.

Step 5:
Add stroke to the font; remember to make it lighter than the one used as font for main text.

Step 6:
Make light bulbs using the Ellipse tool.

Step 7:
Add a backdrop using a textured image by bringing it in the canvas.

Step 8:
Add depth by selecting “overlay” in the blending options.

Step 9:
Add a Gaussian blur. Go to Filter, Blur, then choose Gaussian blur effect.

Step 10:
Add final touches.

Typesetting TV – Episodes 1&2

Screen Shot 2012-07-01 at 2.13.20 AM

Typesetting TV is a web-based documentary series highlighting graphic designers and the cities in which they live.

Here is Episode 1:

There are few designers with a more unique story than Austrian designer Elisabeth Kopf. From working as a taxi driver in Vienna, to becoming a self taught photographer in Hong Kong, her path towards design could hardly be called traditional.
However, after the birth of her son Luc, her natural talent in the field of graphic design was brought to life. What followed was an explosion of originality—and a completely new take on graphic design.
The music packaging in this video is a perfect example of her originality. Beautifully conceptual and innovative, this project not only shows the power of design, but also the importance of looking at the world—and the design brief—differently.
Check out Elisabeth’s amazing work on her website:
Note: Special thanks to the wonderfully talented Elisabeth Kopf and Kaethe Ivansich, as well as Elisabeth’s son Luc for their amazing hospitality. It was truly a highlight of season 1.
To stay up to date, sign up for our mailing list at our website or follow us on twitter @typesettingtv
Music by motionless –

Episode 2:

In episode 2, we visit Basics09 in Berlin, Germany to talk about their unique work, mixing print and web and the supreme importance of content in graphic design.

We also discuss the inspiring environment of creativity, community and innovation that Berlin has cultivated.

To see more of Basics09’s fantastic work, visit

Special thanks to Basics09 for their participation, as well as supplying the supplementary footage of their work.

Music by motionless (

Valentina and 99 more free fonts


Valentina typeface is a lovely tribute to Pedro Arilla‘s grandmother in the form of typography and therefore bears her name. Valentina is a classic didone that follows some of the canons proposed by Bodoni in the eighteenth century but incorporates many of the characteristics of the antique Spanish punches of the time. It is a complete font of 457 glyphs, in which there are 125 alternative lower cases or the 46 ligatures.

You can get this font and 99 more for free at the great research article by Awwwards.

Calligraphy by Luca Barcellona


Luca Barcellona is a very skilled calligrapher from Milan, where he owns his studio and teaches calligraphy with the Associazione Calligrafica Italiana. His work really embraces the talent of an ancient art, making it coexist with our digital era, in a fresh and reliable approach.

Fraktur writing for the Legacy of Letters italian tour, organize by Paul Shaw, NYC.

Luca Barcellona session during the festival Illuminating York – Wall of Light, wit artists.

Neal Street, London


MA Contemporary Typographic Media

Screen shot 2011-06-25 at 2.03.48 AM

MA Contemporary Typographic Media is a one-year, full time postgraduate course at the London College of Communication. It offers the opportunity to investigate visible language through the intensive study of typography. The programme is nationally and internationally unique in its provision, taking a broad multi-disciplinary and exploratory approach to both the design of type and its typographic implementation.

The course is centred on the development of extensive independent student research projects which are informed by a programme of related practical and theoretical studies. These provide opportunities for gaining new knowledge and developing a valuable range of transferable skills.

The course builds on LCC’s longstanding and widely acknowledged reputation as an international centre of excellence for typographic design education.
The history of Postgraduate provision within the College (formerly the London College of Printing) begins with the advanced typography course instigated by Anthony Froshaug and Ernest Hoch in 1972 and is represented most recently by the MA Typo/graphic Studies which was revalidated as MA Graphic Design in 2004.

For further information, please go to:

AACD Unique Types



Unique Types is a special collection of fonts inspired by children suffering from physical disabilities. Each font is created under the Creative Common license and is free of rights and limitations on use.”
The idea of this project is to inspire designers, typographers and digital artists challenging them to create unique fonts inspired by children suffering from physical disabilities.

Shane Bzdok – Our competition winner



We would like to thanks all the participants, visitors and collaborators for the work that they’ve done until this moment, a special thanks to Hype For Type for the collaboration in the typeface competition that was a very nice surprise. The winner was Shane Bzdok which you can a small biography  in the next lines.
Please keep send us news about your works or interesting typography related stuff, we will try to keep the pace and post them here.


Shane Bzdok works as an art director, designer and web developer at BBDK, Inc. ( ) in Santa Fe, New Mexico. His relationship with owners Duane King and Bob Borden began back in 2000 when he joined King at focus2 to help develop award winning print, packaging and interactive solutions for national and overseas clients. He now applies his talents to developing solutions for both clients and the contstantly evolving internal endeavors of BBDK. Part of those endeavors include writing the occasional article and contributing other content to BBDK’s passion project, Thinking for a Living™ ( ).