Type for you.

experimental jetset interview

Pedro Serrão — Tue, 18 Jun 2013 19:41:05 +0000

via Balla Dora Typo-Grafika

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New Carlyle Quaint Alphabet and Prints

Pedro Serrão — Tue, 18 Jun 2013 18:19:45 +0000

via House Industries Show and Tell

Brushwork for Hurley x Monster Children’s Team Average

Pedro Serrão — Tue, 18 Jun 2013 11:59:11 +0000

I recently created some loose brush lettering for Team Average – a short film presented by Hurley and Monster Children – which debuted in Los Angeles & Sydney this June. The film follows some of the world’s kingpin surfers & skaters doing their thing and just being pretty damn awesome across New Zealand. It features Dylan Rieder, Natas Kaupas, Greyson Fletcher, Ryan Wilson, Jack Fardell, Alex Gray and Chippa Wilson. The various versions of my brushwork were used on the Hurley tees and in the titles of the film directed by the talented Riley Blakeway.

via for the love of type

The Design Kids Threesome Street Exhibition

Pedro Serrão — Tue, 18 Jun 2013 11:59:09 +0000

The Design Kids recently hosted the Sydney leg of their ‘Threesome’ show (Don’t worry, no one makes out!). The exhibition was a typographic treasure hunt where a studio, graduate and student teamed up to complete a three word phrase and paste it up around the streets of Surry Hills. I worked with two talented up-and-comers Gabby Lord and Jonathan Key. By our powers combined we created this poster to bring the Zoolander quote “Cool Story Hansel “to life. I designed the “Hansel”, while Jonathan and Gabby created the “Cool” & “Story” respectively. Needless to say, this was a pretty damn fun collaboration.

via for the love of type

The Design Kids Threesome Street Exhibition

Pedro Serrão — Tue, 18 Jun 2013 10:27:14 +0000

The Design Kids recently hosted the Sydney leg of their ‘Threesome’ show (Don’t worry, no one makes out!). The exhibition was a typographic treasure hunt where a number of collaborations between a studio, graduate and student teamed up to complete a three word phrase and paste it up around the streets of Surry Hills. I worked with two talented up-and-comers Gabby Lord and Jonathan Key. By our powers combined we created this poster to bring the Zoolander quote “Cool Story Hansel “to life. I designed the “Hansel”, while Jonathan and Gabby created the “Cool” & “Story” respectively. Needless to say, this was a pretty damn fun collaboration.

via for the love of type

Brushwork for Hurley x Monster Children’s Team Average

Pedro Serrão — Tue, 18 Jun 2013 10:27:11 +0000

via for the love of type

Browse and Find combined

Pedro Serrão — Mon, 17 Jun 2013 11:01:39 +0000

We are always on the lookout for ways we can improve our website and in our latest improvement we’ve combined our Browse and Find pages into one. So it is even easier to search our library and find the typeface you need.

Bringing together the best of both Browse and Find and adding a few more new features to boot, the new Fonts page allows you to search, compare and contrast our typefaces.

Here are a few highlights of the new way to find FontFonts:

You can now sort your search to view families and single products at a glance with just one click. You can also change the way you view the typefaces, so you can see what it looks like in longer text, in a list or just in the raster.If you’re looking for particular language you can also search by language, just type in the language you need and and hey presto the fonts appear that support that a particular language.You can also order your search by intended use, by family size, trendiness, popularity, alphabetically, newness or price.Go on, have a play!

via FontFont News Feed

Industrial Design Magazine (1955–63)

Pedro Serrão — Fri, 14 Jun 2013 19:58:49 +0000

This collection of Industrial Design showcases wonderful cover art direction, following the high standard set by Alvin Lustig in 1954, and three typefaces very typical of mid-century modern design in America: Clarendon (for the logo and issue numbers), Century Expanded, and News Gothic.

via Fonts In Use: Staff Picks

iOS 7 Newsstand App Icon (Beta 1)

Pedro Serrão — Fri, 14 Jun 2013 16:13:53 +0000

Apple’s newly announced iOS 7 brings a long-rumored “flatness” to the homescreen. The most visible typographic change is a lighter and more tightly spaced Neue Helvetica, a move that I’ll cover in more detail later. But first, a couple bits that noticeably depart from Helvetication: the Camera app and the Newsstand icon. The new look for Apple’s magazine and newspaper app emulates a group of publications, each with nameplates, making this icon stand out from the simple pictograms of the other system apps.

I cannot positively identify the “News” type, but it appears to be based on Friedrich Bauer’s 19th-century Gotisch. The Apple designers didn’t seem to be happy with the unfamiliar Fraktur ‘w’: they replaced it with a rotated ‘m’ — a thing they are known to do.

via Fonts In Use: Staff Picks

iOS 7 Newsstand App Icon (initial preview version)

Pedro Serrão — Fri, 14 Jun 2013 10:43:40 +0000

via Fonts In Use: Staff Picks